New exhibits!!! Whether you want to see the world's most unusual exhibits, learn about the world's most intriguing people, or see them all face to face, Ripley's Believe It or Not! Museum, is the place for you! The Most Photographed Building In Branson! Do you know why our building looks the way it does? Most people think California has had the worst earthquake, when actually Missouri holds the record. In 1812 an earthquake measuring more than 8.0 on the Richter Scale occurred at New Madrid Missouri. This earthquake made the Mississippi River run backwards for three days and made Church bells ring In Philadelphia! Our building reflects that odd event, and Ripley's .... Believe It or Not! ® in Branson has become one of the most photographed buildings in the world! Winter Hours: Open 9:30am-7:00pm Weekends til 8pm Sept. - March Summer Hours: Open 9:30am-11pm April-Aug. Last admission sold 1 hour before closing time. Open daily.